This case study relates to the �Poverty Alleviation and Profitability�, course embedded within a Master of Management (CEMS) programme, at the University of Sydney Business School. As the key theme of the course was that the SDGs, (particularly SDG1-No poverty) are a framework for business strategy, the emphasis was on discussing case studies that illustrated both effective and ineffective use of SDGs in their strategies.
The purpose of this course is to challenge students to re-imagine the traditional assumption that the purpose of business is to increase shareholder wealth via various mechanisms including informal and formal reflections as well as in class debates.