Project description

The Chinese e-commerce market is like no other. In 2019, China accounted for 56 per cent of the world�s online sales. The market is made of a complex web of competitors and companions. Still, the sector is dominated by three companies: Alibaba, JD.com, and Pinduoduo, which together control more than 80 per cent of the market. But the digital transformation that has made China�s online success possible is now also wholly shifting the lives of many rural Chinese residents. The Taobao platform � an online shopping website owned by Alibaba � was created in 2009 to realise one of Alibaba�s core objectives in empowering the growth of small businesses. The platform was made available to individuals to start their businesses at zero cost. Technically, only necessary technology infrastructure such as access to the internet is required for anyone to start an online business on the platform.

Project aims

Project outcome