Project description

Business risks, innovation, customer engagement and the need to become truly �omnichannel� will be critical factors for leaders adapting to the new normal, says UNSW Business School's Leisa Sargent. As business leaders try to make sense of what�s in front of them � while mapping out a plan for the short-, mid-, and long-term for their organisations � one of the critical things to consider is the potential for digital transformation, says Senior Deputy Dean of UNSW Business School Professor Leisa Sargent.

Project aims

Project outcome