Most fintech startups will fail in the first five years. New UNSW Business School research reveals the strategies that distinguish successful fintechs from those that won�t make the cut. Fintech startups have revolutionised how we handle money by using technology to create new and innovative financial products and services, making it easier for people to manage their finances. The fintech industry receives US $50 billion in yearly investments, valued at $310 billion in 2022. However, with all of the buzz and excitement surrounding fintech startups, estimates show that roughly one in ten will fail in their first five years.