SDG Detail

What the metaverse means for marketing and generative AI

Initiative

Project description

By embracing innovative marketing strategies, businesses can leverage the metaverse to stand out in a sea of AI-generated content. Picture this: You're a brand manager in a world where everyone relies on generative AI for their digital marketing strategies. Your unique product (that once stood out) is drowning in a sea of AI-generated content. It's a world where everything looks the same, and attracting new customers takes time. With the advent of generative AI content, this is the scenario many businesses face, if not already, in the not-so-distant future. And it�s in this scenario where adopting marketing strategies that incorporate the metaverse early on will help you stand out.

Project aims

Project outcome

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