SDG Detail

MGMT3904 - Creativity and Innovation

None

Project description

This unit will engage the use of creativity as a business tool for leaders and entrepreneurs. Students will learn about the value of creativity in business, how it relates to innovation and why it plays an important role in organisations today. The unit will present strategies for spurring, managing and enhancing creativity and innovation. Students will learn to explore and design their own creative stimulations and place these within a business context. This unit will also explore how best to engage others in both innovative and creative thinking, that would contribute positively to the organisation.

Year 2022

Location Australia

Organization Macquarie University

Project aims

Project outcome

1. Identify and describe the value of creativity in business, how it relates to innovation and why it plays an important role in organisations today. 2. Analyse the strategies for spurring, managing and enhancing creativity and innovation to solve problems. 3. Employ a range of strategies to communicate creative solutions to business and societal problems.