Project description

Mastering consumer behaviour is vital for marketers aiming to grasp the motivations behind consumer actions within the market. This course provides you with a deep theoretical and conceptual understanding of consumer behaviour, anchored in psychological and sociological perspectives. It explores the intricacies of individual decision-making processes, behavioural patterns within consumer groups that shape consumer attitudes and actions. Armed with this knowledge, you'll be adept at making informed managerial decisions to effectively address consumer needs and preferences.

Project aims

Project outcome