Project description

In today�s competitive market, businesses strive for the top spot by launching new inventions � but only a few can recover successfully from product failure. The famous saying from American author Peter Drucker �innovate or die� has fuelled many of the global companies to pioneer new ideas. Perhaps this also inspired giants like Samsung, Apple, Google, Microsoft, and Meta, which, though having experienced product failures, keep revolutionising themselves to stay relevant in the market.

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Project outcome