The ecosystem of entrepreneurial innovation accentuates the differences in income between men and women, writes UNSW Business School�s Pauline Grosjean. There is a neglected dimension of all the debates on inflation and social and gender inequalities: on average, the goods and products consumed mainly by men and the wealthy classes are relatively less expensive than those consumed by women and the upper classes than the socially disadvantaged. This seems a priori incongruous, but the argument, brilliantly described in an article by Elias Eini�, Josh Feng and Xavier Jaravel (Social Push and the Direction of Innovation, London School of Economics, Mimeo, October 2023), is nevertheless simple.