Project description

Brands that manage excess inventory through forecasting sales or recycling win consumers' favour, while those that destroy unsold goods take a hit to their reputation. If you lived through the COVID-19 pandemic and witnessed the decline of brick-and-mortar stores, chances are you've felt the frustration of your desired product being listed as out of stock online. But would you buy from a brand if you knew it that torches its unsold goods in the name of �exclusivity�?

Project aims

Project outcome