Have you ever questioned how the food in your local supermarket got there? Consumers are increasingly thinking about the origins of their food, and it's shaping their choices around who they shop with. However, shopping with a conscience comes with a cost, which can lead to a difficult trade-off for customers who want to shop sustainably. In this episode, we�re exploring The Business of Food, and how is the food industry is responding to the sustainable food movement. We�ll unpack the challenges and opportunities facing both retailers and consumers, and ask how technology will improve the way we shop.