We love talking about authentic leadership but the idea that it's just about being yourself is dangerously simplistic, particularly for women, the latest research has found. ? Authenticity is not something you are but something you do, and it's a very different process for men and women leaders, according to Helena Liu, Leanne Cutcher and UNSW Business School's senior deputy dean Professor David Grant?, opens in a new window in Doing Authenticity: The Gendered Construction of Authentic Leadership.?, opens in a new window?