SDG Detail

BUSMGT 743 : Competing in Asia

Postgraduate course

Project description

Participants in Competing in Asia will gain insight into opportunities and challenges that exist within the Asia-Pacific region. Participants will develop an understanding of the diversity of regional economies and the range of contextual factors that affect business operations, opportunities and outcomes. Students will also become familiar with the characteristics of the business and the institutional environment in selected economies of the Asia-Pacific region. Finally, this course creates an awareness of the variety of transnational regional dynamics that affect business opportunities and strategies.

Year 2022

Location New Zealand

Organization University of Auckland

Project aims

Project outcome

By the end of this course, students will be able to: Debate the implications of different national business environments in key countries in the Asia-Pacific region to anticipate changes in the market and business environment and formulate viable strategy options. (Capability 1 and 2) Assess competing arguments about the sources of business success and economic growth in the region and defend specific strategy recommendations in shaping high-payoff endeavors. (Capability 3 and 5.1) Evaluate the competitive and functional strategies used by indigenous and foreign firms to develop testable conjectures about future business opportunities in Asia. (Capability 2 and 4.3) Appraise key marketing and international business concepts, theories and models in creating approaches for augmenting capabilities, nurturing relationships and orchestrating assets to build competitive advantage in the Asia region. (Capability 3 and 6)