The course introduces issues of market and competitor research, IP valuation, risk management, and the financing of different stages in the commercialisation process. The goals of the course are to provide students with an understanding why organisations engage in research commercialisation and innovation and of the process of commercialising IP-based projects. The course aims to develop this understanding through class discussions of models, frameworks, case studies and examples.
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By the end of this course, students will be able to: Understand and be able to analyse and discuss how organisational motives and objectives shape commercialisation pathways and strategies. (Capability 2, 4.1 and 6) Use and apply knowledge of innovation management and commercialisation processes to engage with early-stage research commercialisation activities. (Capability 3, 4.3 and 5.2) Communicate key commercialisation aspects related to early-stage science or technology opportunity. (Capability 2, 4.1, 4.2 and 5.2) Innovate and assess the potential value of new ideas. (Capability 3, 4.3 and 6) Understand business disruption and underlying processes (Capability 2, 4.2 and 6)