with �Ethical Aspects of Business Analytics� as the final unit. The unit includes a big data ethics framework, ethical decision point cycle and social-media ethics and a decision tree; with key concepts, ethics, unintended consequences, values, privacy, and regulation.
This course addresses the context of business analytics and the management actions required for organisations to manage business analytics such that they can create value from their data and make progress on the transformational journey to becoming data-driven. The course comprises three core areas: (1) managing data and sources of value, (2) the business analytics process, (3) navigating the organisational context.
As part of the business analytics process, you will build predictive models. This requires a basic understanding of statistics, and therefore, you will be required to study the material on regression provided by the Harvard Quantitative Methods online course during the first five weeks of the course (see the 'Course Aims and Relationship to Other Courses' section of this Course Outline).